The Realtor.com ® Real Estate app has the most homes for sale nationwide, more than any other app. Search for listings in real time 1 and never miss out on your perfect home. Mac App Store Google. Latest News: More from App Sliced: Dark Echo For iOS/TV Hits Lowest Price In Two Years October 1st, 2020, 10:00AM EDT; Splitter Critters For iOS Reaches Lowest Price In Two Years October 1st, 2020, 9:40AM EDT; Thursday's Sales: To The Moon, Splitter Critters, Dark Echo, AR Measure, Pixel Weather, And More October 1st, 2020, 9:08AM EDT.
The Mac App Store is a relic. Dated, bloated and just downright stodgy, it’s evidence that Apple really needs to stomp on the gas pedal when it comes to macOS development.
As a sort of A/B test, the crew at ia.netanalyzed what happened when they ran the Mac App Store through a variety of ‘funneling’ techniques. The crew’s typical customer-engagement funnel is likely the same as many developers’ paths: Twitter, then their site, then onto the Mac App Store. But in their estimation, this “long, shaky funnel” that doesn’t provide “useful” data from Apple’s own analytics suite.
One of the main takeaways is that ia.net was being punished for being popular. The firm is dedicated to blogging, which inherently leads to more traffic for both the site and the Mac App Store. But as traffic to Apple’s app portal spiked, ranking for the company’s app, iA Writer, dropped.
An easy assumption would be that traffic without sales seemed dubious to Apple’s algorithm… but sales coincided with traffic (that is to say, sales were also ‘up’). Traffic direct from Twitter to the Mac App Store brought no meaningful bump in sales, but iA Writer’s ranking was punished severely nonetheless.
If iA Writer were dependent on the Mac App Store, this would be a critical issue. The team discovered that a diminished ranking had no effect on overall income. It did affect sales through the Mac App Store, though not total revenue (the firm offers a trial of iA Writer via its site). Price changes up or down also had no effect on revenue, though the firm isn’t sure why that is.
One thing is clear for iA: Apple’s Mac App Store is the weak link in its chain. The Apple algorithm meant to thwart ‘gaming’ the App Store’s rankings is errantly punishing iA Writer, which tells us Apple has attempted to algorithmically solve the problem of a bloated app portal stuffed with tons of zombie and/or just plain bad apps.
This algorithmic effort means Apple wants the Mac App Store to be a reliable, user-friendly destination. Unfortunately, it’s not, and Apple hasn’t done the heavy lifting to make it one. There’s chatter that Apple will soon merge the iOS and macOS app stores into one cohesive unit, which may help on this front. The iOS App Store is actually interesting, contextual and lively. Apple’s Mac App Store is a platform that snipes 30 percent of an app’s revenue for the pleasure of hosting and processing payments. This was fair in a time when doing it yourself was difficult, which isn’t the case in 2018.
iA doesn’t advocate leaving Apple’s desktop app portal, but admits that spam algorithm is problematic. Probably a much stronger focus for Apple should be that, regardless of what the Mac App Store did algorithmically, iA Writer’s revenue remained unchanged because it didn’t rely on Apple.
This isn’t the first time we’ve heard the Mac App Store is itself a zombie. Rogue Amoeba’s own analytics showed its sales were steady whether it sold through the MAS or not. Independent research shows developers have an increasingly dour view of the Mac App Store.
Square Point Of Sale App For Mac
But spinning up your own hosting server and point-of-sale service isn’t the silver bullet. Even iA reminds us that ignoring the Mac App Store alienates customers who still use it for discovery.
Looking at the data provided, we’d have to conclude that Apple knows the Mac App Store is little more than a playground for bad apps, which it then tries to punish with an algorithm because it doesn’t trust how traffic is generated. We can’t conclude why else a traffic spike would immediately result in an app’s ranking being diminished – especially when sales are relatively even.
Apple App Store For Mac
WWDC 2018 will hopefully be the year Apple prioritizes macOS developers. Hopefully, that starts with a revamped Mac App Store, with algorithms and tools to make it a destination for users again.
Point Of Sale App For Mac
The Realtor.com®
Real Estate app
Search the Realtor.com®Real Estate app
and find your next dream home
The Realtor.com® Real Estate app has the most homes for sale nationwide, more than any other app. Search for listings in real time1 and never miss out on your perfect home.
Mac App StoreGoogle Play
- Learn more about our iPhone Real Estate App, iPad Real Estate App,
Android Real Estate App, and Tablet Real Estate App.
- Get notification alerts on price reductionsand new listings
- Get open house times and driving directionsin one tap
- Check out Sign Snap to instantly get home details by snapping a picture of a for sale sign
Mac App StoreGoogle Play